It’s Amazon Prime Day, So We Found the Absolute Best Deals to Shop
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Graphics by: Aryana Johnson 
Graphics by: Aryana Johnson
I’ve purchased some of my all-time favorite products from Amazon. My desk chair, the oversized mirror that sits in my bedroom, the emotional-support water bottle I take everywhere—heck, I even bought my coffee table on Amazon. I’m a sucker for a good deal and fast shipping, and you know Amazon does both of those things well. And if you have a cart full of Amazon finds you’ve been meaning to purchase, now is the time to hit “Proceed to checkout.” Amazon Prime Day is going on right now, and you could save a ton on items you’re already planning on buying.
Although Amazon Prime Day has historically taken place in July, this year’s sale is earlier than ever. One thing that hasn’t changed? Prime Day offers deals that rival even Black Friday and Cyber Monday-level savings, so it’s a prime opportunity to do some serious shopping. This summer’s sale is as big as ever, but with a few twists that you’re going to want to know about before you start shopping.
Read on to learn everything you need to know to make the most of Amazon Prime Day, including how long the sale lasts and how to find the absolute best deals.
Shop all Amazon Prime Day deals
In this article 1 When is Amazon Prime Day? 2 What is on sale for Amazon Prime Day? 3 How to find the best deals during Amazon Prime Day 4 Our top picks for the best Amazon Prime Day deals
When is Amazon Prime Day?
This year’s Amazon Prime Day kicked off on Tuesday, June 23. In past years, the sale has lasted just 48 hours, which is barely enough time to decide what you want to buy if you ask me. Luckily for those of us who struggle with indecision, Amazon has extended Prime Day to last a full four days. The sale officially went live starting at 12:01 a.m. Pacific Time (that’s 3:01 a.m. Eastern) on June 23 and will run through Friday, June 26. So you have nearly a full work week to get your cart sorted and actually commit to your purchases.
What is on sale for Amazon Prime Day?
Throughout Amazon Prime Day, you’ll see sales across all categories, including clothing, furniture, home decor, beauty products, kitchen essentials, books, electronics, and more. So, no matter what you’re shopping for, you can snag some great deals as we head into summer. It’s the perfect time to hit “purchase” on those items that have been idling in your cart or stock up on some essentials while they’re on sale.
IMO, many of the best deals are found in the home category, where you can save a ton on big-ticket items like area rugs, office furniture, kitchen appliances, and splurge-worthy items like the Samsung Frame TV. Some items are bound to sell out well before the end of the sale, however, so it’s a good idea to shop early.
How to find the best deals during Amazon Prime Day
Step 1: Make sure your Prime membership is active. Amazon’s Prime Day sale is only available for Prime members, so you’ll want to sign up for a membership (or a free trial) ASAP. It costs $14.99 a month or $139 annually, but of course, you’ll get a ton of benefits like super-fast, free delivery in addition to access to the sale. If you like placing an order and having it arrive within a day or two, the membership fee is well worth it.
Now that the sale is live, the Prime Day page on Amazon’s website is an easy (if not slightly overwhelming) way to see what’s on sale. To narrow things down a bit, you can filter the deals by category (such as beauty or furniture) to see only the type of items you’re looking for. I also recommend looking out for something called “Today’s Big Deals,” which are themed drops featuring some of the best deals. These will launch daily at midnight, 8 a.m., and 1 p.m. Pacific Time throughout the sale and are only available while supplies last. It’s worth keeping an eye on to snag some major savings.
Hot tip for scoring the best deals: Set up alerts so you’ll be notified about any sales on items you’ve got your eye on. Since new deals can pop up at any time during the sale—including “lightning deals” that are only good until they’re gone—take away some of the shopping stress by visiting the Prime Day event page in the Amazon Shopping app or using the Alexa for Shopping AI tool. You can set up alerts for any items on your wishlist, so if and when the price drops on your item, you’ll be the first to know. You can even ask Alexa for Shopping to purchase the item automatically when it reaches a certain price target. It’s an easy way to shop smarter, not harder.
Our top picks for the best Amazon Prime Day deals
Ready to start shopping right now? Keep scrolling for our top picks for the best deals to shop during Amazon Prime Day 2026.
Amazon Kindle Colorsoft Signature Edition
Sale price: $219 After sale: $279
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Amazon Hatch Restore 3 Sunrise Alarm Clock
Sale price: $135 After sale: $169
3 colors available
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Amazon Away Bigger Carry-On Luggage
Sale price: $236 After sale: $295
9 colors available
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Amazon Beats Studio Pro Headphones
Sale price: $149 After sale: $199
6 colors available
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Amazon Hisense 50-Inch Framed Canvas TV
Sale price: $649 After sale: $1,299
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Amazon Apple Watch Series 11
Sale price: $279 After sale: $399
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Amazon Apple AirPods Max 2 Wireless Over-Ear Headphones
Sale price: $399 After sale: $549
5 colors available
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Amazon Kindle Paperwhite Signature Edition
Sale price: $144 After sale: $199
3 colors available
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Amazon Oura Ring 4
Sale price: $226 After sale: $349
6 colors available
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Amazon 4K Digital Camera
Sale price: $51 After sale: $89
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Amazon Burt’s Bees Moisturizing Lip Balm Pack
If applying lip balm is now a compulsion for you too, this multi-pack covers a lippie for your car, work bag, nightstand, and desk drawer. Ingredients to love: beeswax conditions skin and improves lips’ natural moisture barrier while antioxidant Vitamin E moisturizes for a full 24 hours.
Sale price: $9.95 After sale: $11.99
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Amazon CRZ YOGA Butterluxe High Waisted Legging
Sale price: $27 After sale: $32
10+ colors available
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Amazon CUSHIONAIRE Tortoiseshell Jelly Flats
Sale price: $37 After sale: $59
6 colors available
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Amazon Coach Brooklyn Shoulder Bag
Sale price: $251 After sale: $350
9 colors available
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Amazon Shark FlexStyle Hair Styling System
Sale price: $229 After sale: $369
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Amazon LANEIGE Lip Sleeping Mask
Sale price: $15 After sale: $24
10+ flavors available
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Amazon Summer Fridays Dream Lip Oil
Sale price: $18 After sale: $26
8 colors available
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Amazon Salt & Stone Aluminum Free Deodorant
Sale price: $16 After sale: $20
4 scents available
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Amazon medicube Toner Pads Zero Pore Pad
Sale price: $14 After sale: $31
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Amazon Burt’s Bees Rose Water Facial Towelettes
For sweaty summer days and “I couldn’t possibly do my skincare” nights. The best thing about these micellar wipes is that they are big enough for your entire face. Plus, they remove makeup without too much rubbing/friction on the skin.
Sale price: $11.49 After sale: $16.41
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Amazon Vital Proteins Collagen Peptides Powder
Sale price: $34 After sale: $42
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Amazon Nespresso Vertuo Pop+ Coffee and Espresso Maker
Sale price: $109 After sale: $149
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Amazon Brooklinen Luxury Sateen Sheet Set
Sale price: $135 After sale: $180
8 colors available
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Amazon Our Place Always Pan
Sale price: $90 After sale: $135
5 colors available
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Amazon Caraway Ceramic Nonstick Sauté Pan
Caraway cookware is a big step up from your basic nonstick pans. The ceramic surface is free from any toxic chemicals and naturally super slick, so food literally slides right out of the pan. Not to mention, the color options are absolutely gorgeous. This cookware is an investment, which makes this 20% off deal the perfect opportunity to snag yourself a set.
Sale price: $124 After sale: $155
8 colors available
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Amazon Samsung 55-Inch The Frame TV
Sale price: $697 After sale: $1,097
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Amazon Amazon Fire TV Stick
Sale price: $24 After sale: $49
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Amazon Ring Battery Doorbell
Sale price: $49 After sale: $99
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Amazon iRobot Roomba Robot Vacuum & Mop Combo
Sale price: $199 After sale: $499
2 colors available
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Amazon Dyson V8 Cordless Vacuum
Sale price: $269 After sale: $389
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Amazon BISSELL Little Green Portable Cleaner
Sale price: $94 After sale: $129
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Amazon Walking Pad Under Desk Treadmill
Sale price: $89 After sale: $149
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Amazon FLEXISPOT Adjustable Height Standing Desk
Sale price: $104 After sale: $159
10+ colors available
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Amazon Canopy Bedside Humidifier
My Canopy humidifier is a non-negotiable part of my bedroom setup. It helps hydrate the air while I sleep to help ward off dry skin (a must even during the summer—air-conditioned air is notoriously super dry!). Plus, it’s super easy to keep clean thanks to the filter and dishwasher-safe parts. Snag one now while it’s more than $50 off, and thank me later when your quality of sleep (and skin) seriously improves.
Sale price: $102 After sale: $159
2 colors available
Shop Now
Shop all Amazon Prime Day deals
Want more Amazon Prime Day? Here’s what else we’re shopping:
- What Our Editors Are Buying During Amazon Prime Day
- The Best Home Deals to Shop During Amazon Prime Day
- The Best Amazon Prime Day Fashion Deals, According to Our Fashion Editor
- The Best Travel Essentials on Sale for Amazon Prime Day
- This Amazon Home Decor Looks Expensive, But It’s All on Sale for Prime Day
- The Oura Ring Is at Its Biggest Discount for Prime Day—Here’s Our Honest Review Before You Buy